The most rigorous and accurate benchmarks for media planning and strategy in the world.
It is vital ad investment works harder in the media mix to obtain optimal reach and effectiveness. This is why, at WARC, we have been working hard to reinvent the way media strategists and planners use data to inform their decision making.
We have collaborated with Nielsen to create a new, industry-standard measure of net advertising investment data across 19 product categories in 23 markets, so that you can benchmark your media strategy and investment by category, channel and country.
Find out how your media mix compares to best-in-class in your category by downloading our new global ad trends report.