White paper:
'Anatomy of Effectiveness'

Your ultimate guide to marketing effectiveness.

'Anatomy of Effectiveness’ is a white paper
for brand marketers and advertising agencies alike,
highlighting five key priorities for brands seeking greater impact.

It will change the way brands and agencies market and
will drive better consumer engagement.

Read more


Other resources

Trends in Effectiveness

Join us on 12 September in the heart of London to learn about how to make your advertising more effective. Speakers include McCann London on Gold Lion winning "Fanchise Model".

'Anatomy of Effectiveness' press release

Read more about our white paper and the thinking behind it.

Read: Lessons from
Cannes Lions 2019

Read a bite-sized summary of seven industry trends which emerged from the festival this year.

Read: Key Insights for Media Owners 
Lessons from Cannes Lions International Festival of Creativity, including key topics, trends and insights.

Watch: Presentations from WARC Day 

[WARC subscribers only]
Re-watch our sessions at Cannes Lions, including 'Make Advertising Great Again' with Rory Sutherland

Read: Event reports from Cannes Lions 

[WARC subscribers only]
Couldn't make it to Cannes? We sent our editorial team to key sessions around the festival.

Cannes Lions 2019:
Insights from Creative Effectiveness winners

Our annual report highlights the themes among the campaigns entered into the Cannes Creative Effectiveness Lions.

The Creative Effectiveness Lions celebrate the measurable impact of creativity in advertising. Every year, WARC analyses the shortlists and winners to find out what trends they share to help your campaigns achieve creative effectiveness.

We are WARC

We provide the latest evidence, expertise and guidance to make marketers more effective. In fact, it’s our mission to save the world from ineffective marketing.

Our clients include the world’s leading brands, advertising and media agencies, media owners, research companies and universities. They rely on us for rigorous, unbiased information and advice on any marketing issue, which we deliver via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.