On 17th June, 2019, WARC is launching 'Anatomy of Effectiveness', the ultimate guide to marketing effectiveness. It gives anyone in marketing and advertising the knowledge they need to make an impact.
It summarises current thinking about how to advertise effectively. It asks what the current range of evidence shows, and where it is being challenged by a fast-changing industry.
It will provide five key areas which contribute to effective advertising. Turning the thinking on WARC into a framework that will help your marketing become more effective.